Rabat, November 13, 2025
The Ministry of Youth, Culture and Communication (MJCC), the Caisse de Dépôt et de Gestion (CDG), and CDG Invest have signed a strategic partnership agreement for the implementation of the “Gamification Lab” program. This initiative serves as a lever for innovation and the valorization of Moroccan talent in the gaming industry sector, aiming to stimulate youth creativity, encourage entrepreneurship, and strengthen Morocco’s position in this rapidly expanding field.
The program aims to create a national platform dedicated to the promotion and procurement of gamification solutions developed by Moroccan studios for public and private stakeholders. This is intended to encourage the emergence of a national gaming industry, support innovation and the production of Moroccan digital content, foster the creation of qualified and sustainable jobs, and strengthen the ecosystem of Moroccan startups specialized in the gaming industry.
It also seeks to promote the use of gamification as a tool serving the collective interest in essential sectors such as education, health, culture, employment, and tourism, thereby contributing to the development of an inclusive and creative digital economy.
The implementation of the program will be structured around identifying the gamification needs of public and private stakeholders, signing specific agreements with beneficiaries, and launching Calls for Expressions of Interest to select and support Moroccan development studios.
